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Oracle's integrated Customer Relationship Management (CRM) solution is a set of applications that give you information-driven sales, service, and marketing. Oracle CRM is built on an open, standards-based architecture that streamlines business processes, improves data quality, and allows all your key divisions to draw from the same source of data. With Oracle CRM, your company owns the single best tool for customer success—accurate information.

Oracle Customer Relationship Management Suite includes the following modules:
1. Oracle Channel Revenue Management

The Oracle E-Business Suite family of Channel Revenue Management Applications enables information-driven channel revenue management by using consistent, accurate enterprise information and advanced tools for managing all aspects of both the direct and in-direct channels. From partner lifecycle management, discount and rebate program management, channel sales collaboration, claims settlement, marketing and measuring performance, Oracle Channel Revenue Management Applications increase channel effectiveness by using consistent enterprise information in every phase of the process. Only Oracle provides a single, global basis of information to drive channel effectiveness across your sales, marketing, and finance divisions. Oracle accomplishes this by using consistent information globally, ensuring all selling channels are aligned with corporate objectives. Moreover, when Oracle Channel Revenue Management is deployed across Oracle Database 10g and Oracle Application Server 10g technologies, you speed implementation, optimize system performance, and streamline support—all while maximizing your return on investment.

Oracle Channel Revenue Management is part of the Oracle E-Business Suite, integrating with other E-Business Suite applications including Oracle Sales, Oracle iStore, Oracle Marketing, Oracle Supply Chain Management, and Oracle Financials

2. Order Orchestration and Fulfillment

Order Orchestration and Fulfillment is a group of applications within Oracle Supply Chain Management that support the planning, configuration, pricing, orchestration and fulfillment processes. Together, these applications drive responsive and accurate product delivery across a variety of order capture and fulfillment methodologies and systems.

Developed using Oracle's Information-Driven Value Chain Management principles, the applications within this group are:

  • Advanced Pricing
  • Configurator
  • Global Order Promising
  • Oracle Fusion Distributed Order Orchestration
  • Order Management
3. Service Management

Oracle E-Business Suite family of Service Applications provides true information-driven customer service—service that enables your agents and technicians to meet and exceed customer expectations by empowering them with information that is consistent, accurate, and actionable. Through comprehensive integration of service delivery channels including web self-service, agent-assisted service via the contact center, and field service, Oracle Service provides a single, robust platform for managing service-related information and processes. Oracle's unique approach to customer service positions organizations to drive revenue through up-sell and cross-sell, cut service operating costs, and improves the overall effectiveness of customer service operations.

4. Oracle Sales

The Oracle E-Business Suite family of Sales Applications enables information-driven selling by using consistent, accurate enterprise information and advanced selling tools for accelerating the sales cycle. From identifying prospects, executing upsell/cross-sell opportunities, creating proposals, to handling complex quotes and contracts, fulfilling orders and compensation and customer follow-up, Oracle Sales Applications increase selling effectiveness by using consistent enterprise information in every phase of the sales process.

Only Oracle provides a single, global basis of information to drive selling effectiveness across your sales, marketing, service, fulfillment, and finance divisions. Oracle accomplishes this by using consistent information globally, ensuring all selling channels are aligned with corporate objectives. Moreover, when Oracle Sales is deployed across Oracle Database 10g and Oracle Application Server 10g technologies, you speed implementation, optimize system performance, and streamline support—all while maximizing your return on investment.

5. Oracle Marketing

The Oracle E-Business Suite family of Marketing Applications provides true information-driven marketing, enabling you to plan, execute, and analyze marketing campaigns and complex trade promotions.

Oracle Marketing provides a single, robust platform for managing marketing-related information and processes. Oracle's unique approach aligns the marketing process across the enterprise, facilitating successful business outcomes, driving revenue through up-sell and cross-sell campaigns, maximizing usage of marketing investments, and improving overall marketing and sales effectiveness.

With information-driven marketing, consistent, accurate and actionable enterprise information is derived from all marketing channels—from your prospects and customers, from your partners, from your website, and from your selling organizations.